It’s important to bear in mind your audience and existing engagement when Image Manipulation brainstorming new asset formation. Relevantly, ask yourself: what audiences are you attracting currently? Now, what audiences would you like to attract more? Tailor your next content task with this information as the key to marketing efficiency. There are so many content vehicles out there that it can feel downright overwhelming when you’re deciding which type of marketing asset to deploy. Put yourself in the customer’s position concerning the buyer’s journey. This Image Manipulation industry-defined term refers to the process by which a customer realizes a problem, researches solutions to that problem, and eventually decides based on their research which product or service is right for them to solve their problem.
The part of the buyer’s journey that your ideal Image Manipulation audience is on informs your ideal content makeup. If, for instance, you are mainly seeking to draw those who are on the problem-identification, or “awareness” stage of their buyer’s journey, it may behoove you to go the route of an informational blog post, without pushing sales as a priority. If, however, you are trying to make a sale, and engaging with an already interested party who’s firmly in the decision-making stage of their buyer’s journey, it might be best to present that audience Image Manipulation with a series of case studies or testimonials. Give yourself some flexibility here, as well as room for trial and error. There is no tried-and-true, one-size-fits-all marketing solution.
Your business, brand voice, and mission are all unique Image Manipulation and therefore require creative, specialized vehicles. Get out of your comfort zone and experiment with media you perhaps haven’t considered. Seek out the right content formation for you and your business, always staying sensitive to customer traffic, engagement, and feedback. Identify your Target Audience – and Their Current Positionality in the Buyer’s Journey Another great way to conceptualize the idea of the customer’s experience is to consider who they are concerning you and your business at each phase. Here we examine the stages of the buyer’s journey from your Image Manipulation perspective, and some helpful ideas for strategizing your marketing approach based on that analysis. Awareness At the first stage, a potential customer is realizing the nature of the problem and commits to finding a solution to this problem.