Poor quality leads can hurt a business in a number of ways. First of all as already mentioned outdated data is mostly used in purchased lead or address lists. So if you buy leads for telephone acquisition this data is absolutely unsuitable! It can happen at any time that you call the wrong number the contact person has left the company or much more. In addition data protection regulations such as the GDPR play an extremely important role– especially in everyday working life. Purchasing from providers or address dealers who do not guarantee GDPR compliance can have criminal consequences for your business.
Also when you buy a lead or address list you don't know how many companies have used the same addresses for new customer acquisition before you. This increases the risk that you will be perceived as annoying or even spam when contacted - absolutely not what you want right? What exactly happens when you Latest Mailing Database buy such BB lead lists? When you buy third-party BB contact lists you may not get exactly the information your business needs. Your lead list must be highly specific and tailored to your target audience so that you can successfully transition into new customer acquisition. However most providers of BB address lists cannot filter the list according to fine-grained specifications.
This gives you a very generic list of different companies based on very simple filter criteria such as industry. That means you have no guarantee that any of these contacts have a real need for your producthas. In the worst case you call companies indiscriminately and hope that they correspond to your target group and need your product. Let's say you've found a good list of leads with lots of potentially interested buyers. So what? Just call? Bad idea. Many companies start cold calling directly after purchasing address lists - and are promptly rejected. Most of the time it is due to the standard approach of some salespeople which deters potential buyers and which many may even find annoying.